This work explores the relationship between the consumer imagery of commercially printed advertising papers and the images that have come to symbolize my explorations of place at Coolum Beach. These papers were given to me during a residency with the now defunct company Edwards Dunlop Paper for my use in producing art.  They featured some of their best papers which were printed with high quality inks and images and made into books to give to customers for sales purposes. The odd title comes from the text found on the first page…which was scanned and reprinted onto Hahnemüle digital fine art coated inkjet paper. Any other text has been altered within the book.